Off Script
Six questions to nine engineers, filmed in Melbourne, delivered through a web player that knows which answer you watched.
- Client
- BG&E
- Type
- Video + web
- Role
- Player and analytics; edit and design support
- Year
- 2026
- Kit
- Mux, HLS, WordPress, GA4, Premiere Pro
The brief
Steph wanted an interview series that felt unscripted: the same six questions to nine people, short, honest, on LinkedIn. My part was to make it watchable on the web and measurable afterwards.
What made it hard
Nine two-minute interviews is eighteen minutes nobody will sit through. The web version had to let people jump to the answer they wanted, and tell us which ones they did.
A player chaptered by question
Mux HLS stream, a custom player with one chapter per question, full-screen and phone layouts, and a GA4 event for every question watched.
An event dictionary before the launch
Every event named, documented and tested before the first post went out, so the numbers afterwards meant something.
Numbers that changed the next shoot
Viewers watch about fifty seconds of a two-minute interview. That shaped the next series: fewer, story-led questions and a shorter edit.
What happened
- average watch of a two-minute interview, in the player
- saverage watch of a two-minute interview, in the player
- of Emilija’s viewers reached the three-quarter mark
- %of Emilija’s viewers reached the three-quarter mark
- view rate on the behind-the-scenes post, best on the page
- %view rate on the behind-the-scenes post, best on the page
Live at bgeeng.com/offscript. The player data is the brief for series two.
- Concept and questions
- Steph
- Edit and design direction
- Eddy Huang with Jerica
- Player, analytics, campaign page
- Eddy Huang
Next
M1 Pacific MotorwayA case-study film on the M1 extension to Raymond Terrace, shot on the alignment and cut to explain the engineering to people who are not engineers.